Property marketing is about understanding the needs of people in order to connect them with the right home, and with many years of marketing, communications and digital strategy behind her, Felicity Austin develops the best possible campaigns to guarantee properties listed with Glynis Austin Properties are put in front of the right eyeballs. Internationally experienced and recognised, and with significant involvement in developing and executing marketing campaigns, Felicity works closely with Glynis and the team to shape and implement the most compelling marketing communications for even the most difficult real estate market. This includes all areas of the marketing mix, from using digital channels and social media promotion through to traditional forms of marketing such as PR, print media, and in-person delivery. Our marketing program has been developed to be agile, with data points and reporting informing our team of campaign efficacy throughout, and ensuring that our properties are kept top-of-mind for both local and international property seekers. Felicity also acts as the point-person for the Glynis Austin Properties brand, serving as the key communications manager to ensure our messaging aligns with key business strategies. In order to give our clients the best possible opportunity for sale, Felicity works hard identifying press opportunities and developing content to be disseminated via social media, websites, newsletters, press releases and any other distribution channels.